Showcasing Panasonic’s contribution to decarbonisation in Europe
Three authoritative white papers inspire senior European business leaders to aim for a cleaner, greener future.
Panasonic is a world leading technology group with a mission to help accelerate the decarbonisation of society through its Panasonic GREEN IMPACT initiative. The European corporate communications team values our expertise in communicating sustainability. They also trust our ability to translate highly technical information into compelling narrative.
When Panasonic Europe asked us to showcase the group’s contribution to decarbonisation in Europe by authoring three themed White Papers aimed at C-suite business leaders across Europe – we were delighted to help.
Importantly, the papers needed to be written in concise copy that was readily translatable into European languages and engage readers with a non-technical background.
This project required our specialist expertise in energy, buildings & clean tech. Here's what we did...
- Advised on general trends / areas of focus /overarching themes
- Scoped-out content outlines
- Researched sources and stats relevant to European audience
- Interviewed independent industry experts for original insight
- Wrote compelling copy suitable for easy translation
- Ensured each paper supported the wider Panasonic GREEN IMPACT campaign
